Ep. 40 — The Transformational CPA: Linda Freeman

by | Mar 5, 2024

Welcome to the “Show Me The Way” podcast with David Seitter

In this episode of “Show Me The Way,” Dave sits down with Linda Freeman, a transformational CPA. Linda brought a wealth of intricate tax law and strategic expertise to the conversation, as she shared her wisdom on mergers, acquisitions, business succession planning, and business continuity planning.

Ep. 40 — The Transformational CPA: Linda Freeman

Linda Freeman, a Certified Public Accountant, delivers more than your typical taxation advice. Her ability to navigate the intricacies of tax law and apply a strategic, high-level perspective has earned her the title of a “Transformational CPA”.

Dave made it apparent right at the outset that all professionals exhibit their unique trade pedigree specialty in their detailed execution of work. However, some exhibit the capability to contribute high-level strategic foresight about various significant business processes, which sets them apart – Linda is one such professional.

The CPA’s Unique Insights Into Business Operations

Linda’s grasp on the operational intricacies of various businesses – from manufacturing and distribution to high-net-worth individuals – offered listeners valuable insights into the mechanics of mergers, acquisitions, and succession planning. When asked why CPAs are involved in M&As, Freeman remarked that businesses are finding ways to generate efficiencies and facilitate growth by integrating various business branches through private equity.

Communication: The Pillar of Successful Mergers and Acquisitions

Linda stressed the importance of two-way communication during the M&A process. The idea is to understand what attracted the client to the deal, what issues they might have, and how to structure the entire transaction so that the tax implications can be minimized. This is where the expertise of a versatile CPA, like Linda, comes in handy. They not only tackle the technicalities of taxation but also keep the broader picture in mind.

The Calculated Approach to M&As

According to Freeman, a typical M&A might take somewhere between six to nine months. The duration might vary depending on the size and the complexity of the deal. However, what she emphasized more was the preparation before entering into a deal. A business contemplating an M&A should always have their businesses pre-evaluated to understand the potential value beforehand.


When asked to give her top three pieces of advice for someone considering an M&A, Linda suggested that business owners should have a clear understanding of their goals, pay special attention to the cultural fit, and work with a team that is receptive and unintimidated by challenges.

Her refreshing perspective on M&As shows us that accountants stand as fundamental pillars during the entire process. Their wisdom and insights can shape the decisions that lead to successful and rewarding deals. Linda has elevated the role of CPA to a strategic and transformational one, making our journey through the intricate process of M&As a bit more navigable.

Linda Freeman’s unique perspective on the largely complex process of M&As is indeed insightful, and her long-held experience with the process served as beneficial guidance for business owners looking to explore this ledger of business operations.


You can reach out to Linda at MarksNelson at 816-743-7700 or consult their https://www.mnadvisors.com/.



To reach out to Dave for advice or consultation, please visit www.davidseitter.com or email him at dseitter@spencerfane.com



This podcast is provided for educational purposes. It does not constitute legal advice and is not intended to establish an attorney-client relationship. The recommendations contained in this podcast are not necessarily appropriate for every individual or business. In determining the best course of action, business owners should consult with an attorney on their distinct circumstances.